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The time when organisations focused exclusively on the ‘hard’ and technical side of development and change is behind us. The realisation that long-term success depends on strong leadership and team work is sinking in more and more.

From this vision, I advise and coach leaders in shaping and preparing development and change processes. In doing so, I challenge the leadership to develop an compelling and consistent leadership style. This significantly increases the organisational capacity and the employee’s willingness to jointly reach the desired future.



External changes

The organisational landscape is constantly changing. Contingencies, opportunities and threats present themselves and require for adaptation. Time for a new phase


Internal issues

A faltering system, lack of capacity, the departure of a manager, the developmental needs of your people.  Challenges that call for innovative solutions. Time for a new phase


Ambition & opportunity

A new product or changing customer demand, a new trend in the market. Opportunities for the organisation to reinvent itself. Time for a new phase.


I help medium-sized, starting and scale-up organisations realise their ambitions by optimising the design and management of their organisation.
Depending on the organisation’s needs, the focus will be on one or more of the following areas.


Multi-year strategies are obsolete. In today’s reality, strategy must create a framework within which the short-term more


Without a clear framework, people lose their grip and motivation.  People want to know where and for what they are more


Culture is the most elusive phenomenon within an organisation. At the same time, culture influences all other aspects. Improving more


The leaders hold the cards in their hands. They are the most decisive factor for the success of the organisation. The accelerating more


The fact that human capital is crucial for the organisation has been asserted for years. What that means has more


The Change Leadership Academy helps leaders meet today’s challenges. More soon!


How I work

My working style is based on a to-the-point and no-nonsense mentality. After familiarising myself with your organisation thorougly, I will pinpoint the root cause of your issues and show you which roads there are to your desired future. 

All issues originate from the organisational system. That ‘s why I will always look at issues systemically. This brings all aspects that play an essential role to the surface. This way, we know that we are putting our time into the right things.

My activities are aimed at bringing about a sustainable outcome. Through my development-focused approach, we implement actions step by step and learn what does and does not work. Based on this, we make adjustments and optimise process of the development and change towards the end result.

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin

More about me

For over 20 years, I have been working in the field of people and organisational development. Although I have also explored other fields of work, which has certainly broadened my horizons, my focus has always been on the development of leadership in relation to organisational development and change. That is why I became an expert in this field.

Entrepreneurship is in my blood. I get energy from creating solutions and innovation. I put great effort in creating a smooth and substantial collaboration with my clients. No hollow phrases, but a professional and meaningful development process with room for different perspectives and a sense of humour!

Background.  I have a master’s degree in Leading Innovation & Change from York St. John’s University (UK) and a bachelor’s degree in Human Resource Management from the Hogeschool van Amsterdam. I also completed the Post Bachelor Developmental Coaching (Vandamme Institute), System Dynamics in Organisations (Bert Hellinger), TA and NLP. Furthermore, I am a certified MBTI (Myers Briggs Type Indicator) and Belbin trainer, and Baarda consultant. For more details, check my LinkedIn profile.


“Without Sandra it wouldn’t have been possible to be where we are in terms of people, culture and organization development. Sandra has strong experience at the crossroads of people and organization development in the context of strategic change. Her capabilities to address leadership issues are fact based, build on solid theory and pragmatic. We loved working with her.”

Jeroen Voorhuis

COO, Commonland Foundation

“Sandra has a great personality and is a valuable sparring partner for me. She brings humour, enthusiasm and good vibes to the table and gives honest and direct feedback. She is involved and has a great sensor for what is going on in a group and does not shun the elephant in the room.”

Robert Maas Geesteranus

CFO, Joolz Positive Design

“Sandra has guided our management in improving their effectiveness and has proven to excellently anticipate the issues involved, both as a person and professional. She has been of great value to our organisation and our people.”

Peter van Geijtenbeek

CEO, Turien & Co Assuradeuren

“It is very pleasant to work with Sandra; she has a quick understanding of the organization and finds the right balance between being part of the team and professional distance. Well done!”

Simon Moolenaar

Director Knowledge, Education and Innovation, Commonland

“Sandra has a clear vision on organizational development. She is a very sharp observer and able to share her observations in a constructive way, even in the midst of a meeting. Sandra does not waste an opportunity to improve the organization for the benefit of the overall organization. Where people are struggling, Sandra switches ‘on’. In a short period of time she finds the root cause and involves the right people to come to a solution. She is as comfortable at the board table as she is in a difficult conversation on the work floor. ”

Margriet van Zijl

Senior Executive Marketing & Sales, Moovin

“As an Interim HRM manager, Sandra has achieved more than excellent results during and after the necessary reorganisation. Expert, professional and pleasant are the key words.”

Fons Aaldering

CEO, Ebo van den Bor


Telefoon: 06 – 22 93 00 66